Get the know the team

About us


The Privatise online encryption solution is the first internet privacy protection tool developed specifically to meet the practical needs of small and medium businesses.

The innovative solution is the creation of Appstractor founder and CEO Paul Rosenthal who started the business from his living room in 2010 and has since gone on to open offices in London and Dallas, Texas, and an R&D and service centre in Bet Shemesh, Israel.

The company officially became Appstractor in 2015.

The Privatise Online Encryption solution came from Paul’s frustration with the current VPN and encryption software offerings on the market which were not geared towards small and medium sized businesses, leaving them instead to rely on adapting and enhancing small scale consumer products, or large scale enterprise solutions, which were more suited to large corporations or government departments in their security and protection needs.

Unlike the current solutions, Privatise allows SMB owners to manage all of their privacy requirements from a central portal – rather than relying on individual employees to deploy the solution themselves – ensuring that every device and every employee is protected at all times from intrusion, interference and cyber-criminals.


What makes us different

Our online encryption solution has been built from the bottom up as a tool specifically for SMBs. A centralised online management system means management no longer have to rely on employees to deploy a VPN on their own devices, or remember usernames and passwords, instead allowing the whole encryption operation to be managed from a single central portal.

Designed to help SMBs to operate in a private and secure manner, Privatise Online Encryption was created for the good guys, not as a tool to hide from the government, but as a means of doing business privately and without fear of compromise.

In addition, our centralised billing and accounting system also ensures a single point of contact for the finance team and removes potential issues from the need for multiple payment or credit card transactions.

Meet the Senior Management

The senior team behind Privatise Online Encryption software  have all experienced frustration by the lack of online encryption for small business during their careers. Tired of being frustrated, they set out with a determination to provide the SMB community with an online encryption tool built from the ground up for SMBs to ensure they remain safe and secure from cyber criminals in today’s modern business landscape.

Want to know more about the team? Click on any of the images below.

Paul Rosenthal - Privatise

Paul Rosenthal

Founder & CEO

Paul Rosenthal is the founder and CEO of Appstractor Corporation, the company behind Trusted Proxies and Privatise Online Encryption. He started the business from his living room in 2010 after growing frustrated at the lack of practical support online privacy and anonymity for SMBs and software developers.

Claudiu Ciungan

Claudiu Ciungan

Sys Admin Manager

Claudiu Ciungan is Appstractor’s Sys Admin Manager. He has 10+ years of experience managing Linux based systems, for both web hosts and in-house. He specialises in administrating SaaS environments, and loves automating procedures and systems.

Rafi Ozick

Rafi Ozick

Software Engineering Manager

Rafi Ozick is the programming team leader at Appstractor. He is a veteran software developer and architect with experience in languages like Node.js, Python, PHP, Java and more. He was previously the programming team leader at an Israeli startup in Jerusalem.

Paul Holmes

Paul Holmes

Strategic Accounts Manager

Despite his youthful looks, Paul has been a tech geek since Betamax was hip and happening. Along with a tangible passion for ensuring customer happiness and many years of account management under his belt, Paul is ideally positioned to manage our customers, enabling their success deploying tech solutions in their companies.

Help shape the future of online encryption for small and medium-sized businesses with the Privatise Online Encryption BETA Program. Request to join today.
Thumbnail - DEPLOYING Cyber Security for Small Businesses
A Privatise eBook

Dispelling the cyber security delusion in small businesses

In this eBook we explain why small businesses need to take security seriously and address the very real challenges associated with deploying and managing the complex, multi-tiered security models required to safeguard businesses.
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