App Deep Linkings vs App Results Pages Ranking

By Paul Rosenthal

October 25, 2015

Today I’d like to explain the relationship between Deep App Linking and App Results Pages (ARP) ranking, especially in the context of SEO.

On Android and iOS, Google (and also Apple) allows webmasters to submit URI (Uniform Resource Indicator) links for each page of content in your app that you want Google to index. This is similar to submitting URL’s from your website via a…

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Did SEO’s Miss The Real Mobilegeddon Last Week?

By Paul Rosenthal

April 27, 2015

Last week the SEO industry was all abuzz watching to see the results of Google’s “Mobilegeddon” algo update – but were they all looking the wrong way?

If you’re involved with local search, AND your team is responsible for Inbound Marketing in general where the bottom line matters, you might be completely missing data on one of the biggest local search market…

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Introducing App-Centric Semantic Search!

By Paul Rosenthal

March 24, 2015

By now, every SEO Professional knows that Mobile Web is eating Desktop Web, and Mobile Apps are eating Mobile Web.

For example, a recent report by the Local Search Association showed 89% of all users start their searches not just on mobile, but specifically in Mobile Search Apps.

As a Search Marketer, if you’re still using “Old SEO” Tools that are dependent on data that is u…

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What Could be Bigger Than Google?

By Paul Rosenthal

February 18, 2015

For more than a decade, when SEO Professionals say “SEO”, most people automatically translate that as “Google Optimisation”.

The belief is the amount of traffic and customers referred by any other single search engine is not significant enough to directly influence tactics.

So until now, SEO’s focus primarily on Google *web* optimisation. And w…

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Farewell SERPs – Hello ARPs

By Paul Rosenthal

February 18, 2015

SERPs entered the SEM lexicon a very long time ago. I don’t know if it is a term coined by a Search Engine (maybe even pre-dating Google?), or by a SEM practitioner or journalist.

But what I do know is that everyone in the industry knows what SERPs refers to, and it is a basic concept to every SEM professional.

But here in 2015, when mobile apps are eating the lunch of brows…

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